BEHIND THE BRAND

HISTORY

TUYEN was born from an idea in a mother’s basement—built from scratch on the principles of detail, fit, and quality. What started small has grown into a brand rooted in the work hard, play harder mentality. Every piece is designed to move with you, built to last, and crafted to elevate your lifestyle. TUYEN isn’t just clothing—it’s a statement of resilience, ambition, and timeless design.